The 2016 Definitive Guide to
From Strategy to Measuring ROI
From Strategy to Measuring ROI
With over 1.49 Billion active users, Facebook marketing has become an essential part of any business promotion campaign. From the small-business owner to a freelancer, everyone now “agrees” that they should use Facebook to promote their work/business.
In the past, you have read a lot of helpful tips and tricks to win with your Facebook marketing effort. However, the truth is, it’s hard to remain up to date with the constant changing algorithm of Facebook.
Many of the advice you read today may become obscure tomorrow. So, that’s why we’ve created an in-depth definitive guide on Facebook marketing.
Download a printable version of this Facebook marketing guide.
Planning is essential for any facebook marketing campaign. You need to identify your ideal customers 1st and align your plans with your business goals. This section talks about different ways to develop your marketing strategy.
It may seem like an easy task to set up business pages, but there are several elements that you need to build in your business page so that it reflects your brand identity. This section shows you how to set up your business page in the right way.
Keeping your facebook page up to date with enticing content is a big challenge for any business. In this section, you’ll learn how to structure your facebook posts, what not to do, perfect time and best practices to publish facebook posts.
Social media is all about rich media contents. The better your images are the higher your chance will be to go viral. You’ll learn how to optimize your images for news feed, how to create pictures easily without having any design skill etc.
An active facebook group can be a huge asset for any business. But it takes significant amount of time and effort to build a thriving community. In this section, you’ll know how to build and manage a facebook group effectively.
Facebook marketing is an integral part for any ecommerce business. As a ecommerce owner, you should know how to leverage facebook’s huge user base to build your own loyal audience. This section shows different strategies, tools and apps, holiday marketing ideas etc.
Local business owners can leverage facebook’s marketing channel in a great way. Many local businesses are not sure where to start and how to keep it going. This section will teach you how to find local facebook fans, marketing ideas with limited budgets etc.
If you are interested in getting more bang for your buck then facebook ad campaign is a must. There are so many nitty gritty stuff to master in advertising. In this section, you’ll find examples of different successful ad campaigns, using facebook power editor, optimizing ad performance etc.
You should be able to measure the short and long term ROI of your ad campaign. This enables you to tweak your campaigns for better performance. This section will show you how you can measure the social ROI, helpful tools, expert tips to measure ROI etc.
Many of us run occasional events and contests through facebook. You’ll learn how to get more traffic to your facebook event, smart ways to run contents and how to promote your brand through effective event marketing campaigns.
There are so many tools and apps out there to help you with facebook marketing campaigns. You need to cherry pick the tools that will really matter in your business campaign. This section will introduce you to a wide range of facebook marketing tools.
We’ve gathered a list of successful expert round ups regarding facebook marketing. This is a great way to pick the brain of industry experts and implement their advices in your own marketing campaign.