CONTENT PROMOTION

As you know simply creating awesome content is not enough. You need to promote it in the right way. When we say this, it doesn’t mean simply sharing your content to your social media pages. It’s lot more than that.

We are here to help spreading the words and make sure your content can find the eyeballs of your potential customers and influencers in your industry.

We carefully analyze your content assets and come up with custom promotional strategies and opportunities in three major content promotion channels, that is:

Owned Media

Earned Media

Paid Media

HOW OUR CONTENT PROMOTION WORKS

STEP 1

We’ll evaluate your current content assets and determine whether it’s worthy of promotion or not.

STEP 2

Set up KPIs and identify specific promotional channels.

STEP 3

Identify influencers, linkaratis, press opportunities, bloggers etc who are closely related to your niche.

STEP 4

Perform extensive outreach to build relationship and put your piece of content in front of them.

STEP 5

Leverage link building opportunities such as broken link building, forum share, blog comments etc.

STEP 6

Share your content to all major social networks such as reddit, stumbleupon,facebook, google plus etc.

STEP 7

Turn your content into other sizeable formats such as video, slideshares, pdf etc and share on all relevant networks.

STEP 8

Track the KPIs such as email response rate, traffic generated, conversion etc and make necessary adjustments.

Overall, we usually work closely with your team to collaborate at different stages of content promotion.

REPORTING

We send periodical reports showing all the progresses we have made. A typical work report includes:

A detail list of influencers to whom we have reached out and success rate.

Total links earned within that time period

Ranking improvements achieved

Performance report of different KPIs

Brief report of all traffic channels.