WHY COMPETITOR ANALYSIS?
As a conscious and intelligent webmaster you should always endeavor to keep your strategy unique and effective. Being workaholic without being focused on or well-informed about your business merely takes your labor; this labor does not recompense you.
Without doing a thorough competitor analysis, you won’t be able to create a solid marketing strategy. So, as a cautious businessman or entrepreneur, you must need to heed what other businesses are doing right now in your planned field. Thus, competitor analysis assists you finding unexplored area of your business frenemies.
So, this service makes you able to foresee what you are going to do and how your decision works out. When we say this, it doesn’t confine to simply competitor backlink analysis. Rather, our sole focus is to come up with the answers to the following questions during the competitor analysis-
Who are the top competitors in your niche?
What are the keywords they are ranking for?
How strong their SEO effort is?
Are they active in Social Media? Is it worth targeting for you too?
What are the channels they are leveraging most to drive traffic?
What is their content strategy? Is there any gap in it? How you can do better than them?
HOW OUR COMPETITOR ANALYSIS WORKS
Provide Us the Website URL, target keywords and a list of top 3-5 competitor sites.
We’ll identify other potential SEO competitors from SEMRush Organic Search, Similarweb and other authority sites.
Analyze the link profile and come up with a shortlist of actionable and high quality link opportunities that you can achieve.
Prepare a list of their ranking keywords and provide suggestions/ideas to leverage those opportunities.
Identify social channels they are most active in and other sources they are leveraging for generating traffic.
Investigate the paid campaigns they are running, strategies and actionable insights for you to do the same.
WHAT EXACTLY WILL INCLUDE IN THE REPORT?
Comparative Chart Showing all the keywords for which your competitors are ranking but you are not.
Best backlinks of competitor website’s organized by link type. This will give you a clearer picture about the link building strategy you should be focusing on.
Social Media Insights. If the competitors are active in social media, the report will show how well they are doing there, types of content they are publishing, engagement etc.
Competitor’s content strategy such as what type of content they are publishing most, channels they are leveraging, frequency of publishing etc.
Possible weak areas of your competitors such as content quality, weak link profile etc and other insights.
Paid media campaign reports showing their most profitable keywords, campaign strategy and suggestions for you.